Campaigns 2.0

The last several years have brought about countless new ways to integrate technology into campaigns but this is by far the best use I've seen to date to help tap into a grassroots movement.

The Obama campaign has an iPhone app that puts most every aspect of the campaign right into your hand.

The most notable feature “organizes and prioritizes your contacts by key battleground states, making it easy to reach out and make an impact quickly,” according to the software.

I've been tinkering around with it for the last day and it truly is as remarkable as it is effective, providing integration for the user that lets them have unprecedented involvement in a Presidential campaign and the ability to so readily connect with other local supporters.

Furthermore, it's not a stretch to see how this technology could be readily adapted into smaller scale campaigns. I would be very surprised if it is more than 1 or 2 election cycles before this concept becomes ubiquitous.